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Life as a brand ambassador: “I travel 200 days each year, and it feels like I’m always coming home.”

How to travel like a brand ambassador, the Alice Newport edition.

Alice Newport. Photo: Supplied
Alice Newport. Photo: Supplied
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Spending some 200 days on the road each year, Alice Newport — the well-travelled James B. Beam ambassador — shares what she listens to, the bars she returns to, and why wherever she flys, she feels like she’s just got home.


On a trip to Perth this year I learned that I’d really love to explore more of Australia. I did a couple of hikes while I was there, and it really struck me that there is so much I haven’t seen yet. So, I’ve decided that I’m going to take advantage of all the amazing travel I do for work, and make sure I go somewhere new each time I visit a city — and not just a new bar or restaurant, but really explore new parts of the places I’m visiting.

The last purchase I made that really meant something to me is an Obsidian ring I bought while we were in Mexico last year. It’s beautiful and the stone changes in the light. It was not only a very special trip, but also my first time in Mexico City — a place I totally fell in love with. It’s also very rare that I get to travel and really be on holiday — it’s perfect reminder of all those things.

The best book I’ve read this year is Bright Young Women by Jessica Knoll. Highly recommend, but I’m super excited to read Butter next. That will 100 percent be my book of the year. It’s written by Japanese author Asako Yuzuki and I am very excited to dive into it.

Alice Newport. Photo: Supplied
Alice Newport. Photo: Supplied

If I were to describe my sense of style, I’d say it is Indie Kid meets Elder Emo Chic.

I listen to a lot of Aussie bands when I’m travelling. Music has always been a huge part of my life, I grew up going to gigs and I’ve worked in venues and in live events, so listening to music and the bands I’ve seen live makes me happy. A great band, a good drink and your friends is one of the best things in life, and listening to those bands while I’m travelling gives me a little slice of that feeling.