The power of suggestion (and a pear served cold)

How we're easily fooled into tasting things that aren't there.

The power of suggestion (and a pear served cold)
The Pear Served Cold at Apollonia in Sydney. Photo: Boothby

Sometimes when ingredients collide you get a surprising result. Sometimes the name of a drink is just a name that someone liked.

I think there’s a little bit of both going on with this rich, after-dinner style rum drink from Sydney bar Apollonia, called A Pear Served Cold.

Created by co-owner Jason Williams, bar manager Alissa Gabriel tells us that Williams had no particular reason for naming this drink the way he did.

”There’s no pear in it,” she says, "when I asked Jason why, he thought it was a cool name.”

“It’s apricot brandy, burnt butter rum, a little bit of bitters, [and] then we serve a buttered pear on the top. It does taste like a pear — it’s a pear but it’s not a pear,” says Gabriel.

Alissa Gabriel is the venue manager at Apollonia in Sydney. Photo: Boothby
Alissa Gabriel is the venue manager at Apollonia in Sydney. Photo: Boothby

Perhaps it’s the uncanny alchemy of the ingredients within, maybe it's just what's in a name. But what this drink shows is the power of suggestion.

Our senses are fallible. We might think we know what we're tasting, but that's not always reliable. Veteran bartender Cristiano Beretta has a game he loves to play — inflict, I think, is a better word for it — on people (me in particular) in which he brings you a clear spirit, asks you to name which rum brand it is, then reveals that you are in fact drinking blanco tequila.

I'm not ashamed to admit I have been fooled before.

I've seen some of the country's very best bartenders become bamboozled by their own brains. Each year organising the Bartender of the Year competition for Australian Bartender, I'd line up four clear spirits for the top 16 bartenders to identify. Every year you'd see them cross out their first, gut instinct response as their rational brain took over, second-guessing their senses, and ultimately getting it wrong after first having got it right.

That's precisely why spirit brands don't sell their products blind, but make them as recognisable and distinct as possible.

In fact, the actual liquid in the glass is just one of many factors that affect your perception of the drink — and your perception might not be as good as you think it is.

In the links at the end of this piece, sensory psychologist Professor Charles Spence reviews a range of studies about the factors that influence the way we perceive wine, to do with seemingly mundane things like the bottle: there's a correlation between the weight of a wine bottle and the price we pay for it, for example.

Think the glass you drink from matters? Do you have glasses for burgundy and glasses for riesling? Does that glencairn glass that came with the bottle of single malt actually do anything to improve your ability to smell and evaluate a whisky? It depends.

Spence writes:

The research clearly shows that if the taster does not know which wine glass they are evaluating a wine in/from, either because they have been blindfolded while the glassware is agitated under the taster’s nose or because the glass in which the taster evaluates the wine is different from the glass in which the wine has been allowed to breathe, the glassware seems to make little difference to the taster’s experience.

But what if you are aware of the glass you're drinking from? "The glassware can suddenly make a huge difference to the tasting experience," he writes.

Suffice it to say, we're all rather easily led.

That might be because we don't really even know what we're talking about to start with. A 2017 study in the journal Flavour wanted to know whether punters could taste the difference between blended whisky and single malt whisky. As someone who has been writing and drinking a while, I'd like to think I could pick this difference. In my head I reckon I can taste it.

But this study, of both novices and experts, showed that "the firmly established making and marketing distinction between blends and single malts corresponds to no broad perceptually salient difference for whisky tasters, whether experts or novices.”

As the late screenwriter William Goldman said: nobody knows anything.

That leads me back to this drink, A Pear Served Cold. I'm not sure that it really matters how or why it's named: it's delicious, and that's what I care about most.

In the technique department, this recipe calls for dark rum to be fat-washed with beurre noisette — translated from French it means hazelnut butter, on account of the colour it takes on and then rich, nutty flavour it takes on.

A Pear Served Cold. Photo: Boothby
A Pear Served Cold. Photo: Boothby

Pear Served Cold


  • 45ml beurre noisette Plantation Original Dark Rum*
  • 10ml Ferrand Dry Curacao
  • 10ml Marionette Peach Brandy
  • 5ml Braulio Amaro


  1. Stir all ingredients with ice in a mixing glass.
  2. Strain over block ice into an Old Fashioned glass.
  3. Garnish with a buttered, dehydrated pear slice.


Adapted from a recipe by Apollonia, Sydney.

*For the beurre noisette rum:

Melt butter in a pan on a low heat, as sauce starts to clear and slowly brown, keep an eye on it. Allow to caramelise without burning. Once fully liquified take off heat. Combine with rum while warm. Let cool to room temperature. Place in freezer for an hour or until butter hardens. Strain out solids through a fine strainer and coffee filter. Keep chilled.

Further reading.

Apollonia - Underground Sicilian Cocktail Bar - Sydney
Welcome to the world of Apollonia. Old-world romance, lively drinking, a dash of the dramatic, and plenty of dark Italian cocktails.
Wine-tasting: it’s junk science
Noses have been put out of joint in the wine industry, with experiments showing that even experts can’t always tell cheap plonk from grand cru. David Derbyshire reports on the chemistry behind the taste
Wine psychology: basic & applied - Cognitive Research: Principles and Implications
Basic cognitive research can help to explain our response to wine, and the myriad factors that affect it. Wine is a complex, culture-laden, multisensory stimulus, and our perception/experience of its properties is influenced by everything from the packaging in which it is presented through the glass…
The perceptual categorisation of blended and single malt Scotch whiskies - Flavour
Background Although most Scotch whisky is blended from different casks, a firm distinction exists in the minds of consumers and in the marketing of Scotch between single malts and blended whiskies. Consumers are offered cultural, geographical and production reasons to treat Scotch whiskies as fallin…
With One Line, William Goldman Taught Hollywood Everything It Needed to Know
William Goldman, the Oscar-winning writer of screenplays for “All the President’s Men” and “Butch Cassidy and the Sundance Kid” who died on Friday, coined the best line in the history of Hollywood,…