Unlike other industries, there is a strong two way relationship between bars and brands in our line of the hospitality business. Brands help Barrs get better pricing, often offer some marketing support, and even sometimes cough up the cash for those far-flung guest shifts bartenders want to do.
But just as there’s no such thing as a free lunch, there’s no such thing as a free guest shift. Working with brands is a two-way street — they’ll want something in return.
At Bartenders’ Weekender back in June in Brisbane, this was one of the topics we tackled during the Better Bars Summit we co-hosted with Monkey Shoulder.
In a panel discussion hosted by Glenfiddich and The Balvenie ambassador, Ross Blainey, he spoke to Monkey Shoulder & Sailor Jerry ambassador Rachael Bartlett, ALM’s Shawn Elliott, and Brisbane bar owner (and former brand ambassador) Pete Hollands about how bars can get the most from their interactions with brands.
You can listen to the chat in full in the podcast player of your choice, and get a lot at a few key takeaways from the chat below.
