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Sam Bygrave

Sam Bygrave is the editor and founder of Boothby Media, where he writes, shoots, and talks about bars, bartenders and drinks online and in Boothby’s quarterly print magazine.

Penny Sippe on how she's growing a drinks events business

How a clear direction helped Australian Cocktail Month expand and grow into year two.

By Sam Bygrave

/ 14 Apr 2022

Maybe Sammy's Stardust menu: how they make the Milord cocktail

The latest list is something of a departure for the award-winning Maybe Sammy.

By Sam Bygrave

/ 13 Apr 2022

Maybe Sammy's Stardust menu: how they make the Milord cocktail

How does a bartender see the world? Lucy Pallett-Jones explores that with In The Weeds

Lucy Pallett-Jones is both photographer and hospo professional; In The Weeds takes place Sunday 1 May.

By Sam Bygrave

/ 5 Apr 2022

Lucy Pallett-Jones will show In The Weeds on Sunday 1 May. Photo: Supplied

Michael Bascetta on Melbourne Cocktail Festival and building sustainable hospo businesses

Why emphasising quality is a recipe for sustainable hospitality and drinks projects.

By Sam Bygrave

/ 1 Apr 2022

Michael Bascetta on Melbourne Cocktail Festival and building sustainable hospo businesses

Whisky ambassador Ross Blainey knows what a good story can do for a great whisky

Ross Blainey on how he got his ambassador role, and how the wider whisky world works.

By Sam Bygrave

/ 24 Mar 2022

Whisky ambassador Ross Blainey knows what a good story can do for a great whisky

Bars of Note: Look inside Caretaker’s Cottage

It’s early days, but Melbourne bar Caretaker’s Cottage might be something special.

By Sam Bygrave

/ 22 Mar 2022

The bar at Caretaker's Cottage, Melbourne. Photo: Supplied

Take a look behind the drinks from Maybe Mae’s latest menu

Maybe Mae is among the world’s best. Here's how they develop their cocktail list, eight years in.

By Sam Bygrave

/ 18 Mar 2022

Take a look behind the drinks from Maybe Mae’s latest menu

James France on what makes a great spirit brand, and how new brands can succeed

James France’s Vanguard Luxury Brands is well-known for spotting great spirits before they become popular.

By Sam Bygrave

/ 17 Mar 2022

Mud, Sweat & Beers (and 45 bartenders donating their time) will raise money for flood relief this Sunday

Some 45 bartenders will be donating their time behind the stick to raise money for flood relief.

By Sam Bygrave

/ 16 Mar 2022

Mud, Sweat & Beers (and 45 bartenders donating their time) will raise money for flood relief this Sunday

Shay Chamberlain never wanted to be a brand ambassador (until the right brand came along)

Shay Chamberlain left the world of award-winning bars to join a small, award-winning spirits brand.

By Sam Bygrave

/ 8 Mar 2022

The story behind stirring cocktails (and a Whiskey Stinger recipe)

It hasn't always been clear as to when you should stir a cocktail, and when you should shake it.

By Sam Bygrave

/ 7 Mar 2022

The story behind stirring cocktails (and a Whiskey Stinger recipe)

The story behind the invention of the Irish Coffee recipe

The Irishman, the American, and the flying boat — all crucial Irish Coffee ingredients.

By Sam Bygrave

/ 4 Mar 2022

The story behind the invention of the Irish Coffee recipe